Verichannel Launches Online Platform For Forevermark

(Dillon, CO — Wednesday, April 18, 2012) — - Verichannel announced today the launch of FMX, an online trading platform for buying and selling Forevermark diamonds. Forevermark, from the De Beers group of companies, has made this resource accessible to Forevermark Diamantaires, Manufacturers, and Jewelers. Verichannel built FMX, and operates it under contract with Forevermark. It is built on the same diamond database that powers Verichannel's other resources.

"FMX uses proprietary Verichannel technology in a number of areas," according to CEO Jacques Voorhees. "With Verichannel's "Fresh Diamonds" technology, participating dealers can have their stones uploaded automatically, within a few hours — sometimes a few minutes — of when they are graded by the Forevermark Diamond Institute in Antwerp. Verichannel's patent-pending "Diamatch^TM" technology sends out alerts to Forevermark Jewelers the instant a diamond they are seeking has been graded and comes onto the system. This saves time for buyers and accelerates sales for suppliers."

Forevermark's FMX is the second proprietary database of diamonds that Verichannel has built for a private group since opening in early 2011. AGS Diamond Search was launched last April at the AGS conclave in San Francisco. "In the last few days, Verichannel has signed an agreement for building another private database for a third industry group," said Voorhees, "but details have not yet been released."

"Verichannel, as the Jewelry Industry Search Engine^TM, is committed to helping jewelry industry companies, people, and products be more easily sourced and found, using online technology," said Marketing Director Krista Olson. "We're pleased to be able to bring this expertise to building and operating the Forevermark platform along with our other resources.

About Verichannel
Verichannel is a private company launched in early 2011 by Polygon founder Jacques Voorhees, former GIA president Bill Boyajian, and I Hennig & Co., the leading international diamond broker for clients seeking supply from the Diamond Trading Company. Verichannel provides an environment to help jewelry industry retailers and suppliers "find and be found" on the Internet. Verichannel includes a database of loose diamonds listed by Sightholders and other major suppliers world-wide, a Daily Diamond Report^TM of stones freshly graded by GIA, AGS, IGI and HRD labs, a Google-powered system for searching jewelry industry websites, and other resources. Visit gemfling.com and gemfling.com.

About Forevermark
Every Forevermark diamond is inscribed with a promise; a promise that it is beautiful, rare and responsibly-sourced. Less than one per cent of the world's diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and individual number.

Forevermark is a diamond brand from the De Beers group of companies and as such, benefits from over 120 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; are beautifully crafted by a select group of diamantaires; and are exclusively available in select jewellers.